Search & Traffic
A change in visits is a clue, not a diagnosis. This section covers how people find websites and how owners can understand changes in discovery, crawling, indexing and search performance.
Read platform developments alongside practical guides to measurement and multilingual publishing. We distinguish what a report shows from what it proves. Coverage explains which settings or comparisons are worth checking before a site owner rewrites pages, changes URLs or assumes that an algorithm update caused a decline.
3 articles
NewsSearch & Traffic
Bing adds a topic view to its AI search reports
Topics Portfolio groups a site’s AI citations into themes, with approximate opportunity data and important limits for smaller sites.
GuideSearch & Traffic
How to investigate a website traffic drop before changing everything
Separate a measurement problem from a real audience loss, then narrow the affected pages and channels before choosing a fix.
GuideSearch & Traffic
How to launch a multilingual website readers can navigate
Give each edition a stable home, keep equivalent pages connected and make language changes a reader’s choice.
No articles match these filters. Try a different topic or clear the filters.